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| Your customers, your vendors,
your friends and your enemies are talking about you online
right now. Are you part of the conversation? Word of Mouth
(WOM) marketing is an online public relations campaign that
is designed to increase the quality ranking and PageRank of
a Web site. The goal of WOM marketing is to join the conversation
and create a buzz among traditional media, bloggers, discussion
groups, social networking sites and other online outlets through
the WOM phenomenon. |
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Our
WOM services include:
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Strategic
WOM Planning. ClearSaleing identifies
primary online “influencers” in your
industry, as well as appropriate social networking
sites, and then develops and implements an appropriate
strategy to get people talking about you. |
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Blogs.
ClearSaleing develops and implements an appropriate
blog strategy that provides new content and adds
your voice to the online conversation about issues
that are important to your company. |
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Search Engine
Optimized Press Releases. ClearSaleing
creates optimized press releases and delivers
them to selected online media targets, including |
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Yahoo
News, Google News and Business Wire. The objective
is to provide searchable content for reporters,
analysts and
bloggers
who increasingly turn to new media outlets for
research. |
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Podcast
Interviews. Using a professional recorder
and studio-quality equipment, ClearSaleing will
script, record and distribute podcast interviews.
Finished interviews are distributed via emediawire,
the leading online distribution channel for online
audio news. |
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Viral Campaigns.
ClearSaleing designs viral campaigns that customers
can access, then spreads the word via email, chat
rooms, blogs and rating sites. |
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Technology.
ClearSaleing’s unique technology allows us to
measure the impact of WOM on your bottom line, not just
the usual traffic metrics. Our technology offers the
proof that your WOM initiatives are really working. |
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Heavy Lifting.
A successful WOM campaign requires hard work and lots
of personal attention. We roll up our sleeves and do
the heavy lifting to ensure your campaign reaches the
right audience and has the intended effect. |
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