- Overview
- Profit Tracking
- Attribution Management
- Portfolio Optimization
- Technology & Support
- Features & Functionality
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Additional Features and Functionality
In addition to cross-media profit tracking, accurate attribution management and advertising portfolio optimization, the three cornerstones of the ClearSaleing technology, the platform also offers additional features and functions that in combination allow you to efficiently track, compare and optimize your online advertising investment.
Marketing Intelligence
Improve your conversion rates and increase your profits when you take advantage of the data goldmine found in ClearSaleing’s data warehouse. Drill down into granular information about purchases, searches, products and consumer behavior data, in order to identify actionable patterns and behaviors.
Offline Conversion Tracking
Capture the value of online leads that converted offline, so you can get an accurate picture of the true profit contribution of your ad campaigns. ClearSaleing’s technology easily integrates with your CRM, ERP and other corporate systems, and tracks phone and in-store orders, allowing you to close the loop on offline sales.
Campaign Management
Increase your campaign management staff’s efficiency and effectiveness with ClearSaleing’s campaign management tools. The ClearSaleing platform allows you to make additions, changes and updates across all search engines through a single interface, and provides automated email alerts and intelligent reporting.
Keyword Suggestion
Increase the ROI of your paid and organic search campaigns by adding keywords that have proven to be profitable. ClearSaleing identifies profitable keywords for PPC and organic campaigns based on actual user search terms, and also identifies negative keywords that can be excluded—protecting your company’s valuable PPC investment.
Bid Management
Make smarter bidding decisions in less time. ClearSaleing’s analytics platform delivers automated or alert-driven bid management based on proven bidding decisions.