- Overview
- Profit Tracking
- Attribution Management
- Portfolio Optimization
- Technology & Support
- Features & Functionality
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Advertising Portfolio Optimization
While similar to the ‘traditional’ agency media buying approach, ClearSaleing’s online advertising portfolio management approach has one distinct advantage—its ability to track the true ROI for each ad source. With cross-media profit tracking and accurate attribution management at its foundation, ClearSaleing technology helps marketers properly allocate and optimize your advertising investment across your online media mix.
Optimize on the Right Metric
Profit is the only metric that matters. While other metrics are helpful for analysis and diagnosis, ClearSaleing uses profit as the principal metric by which to compare and optimize advertising campaigns and determine campaign success.
Optimize with Accurate Data
Ensure that you’re optimizing your advertising investment based on each ad’s true contribution to the sale or conversion. Driven by our patent-pending Purchase Path technology, ClearSaleing’s optimization algorithms track and properly attribute the profitability of each ad.
Optimize Across Multiple Media
Optimize your advertising investment across all online media, not just paid search. ClearSaleing’s advertising analytics technology tracks, compares and optimizes your advertising investment across any online media, including email marketing, social media, banner advertisements, online press releases, and more.