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Attribution Management Modeling
Purchase Paths do an excellent job of showcasing areas where your campaigns’ ROI can be improved. But there are metrics outside of that path that also have an impact on purchases and conversions, like:
- Consumer Ratings & Review sites
- Social Networks
- Blogs
- Social Commerce
- Word of Mouth
ClearSaleing’s Professional Services team can develop statistically-based attribution models that range from very simple to quite advanced. By combining our Purchase Path knowledge with mathematically-sound algorithms that account for metrics outside of the path, we create attribution models to help predict user behavior.
Simple Models as a Starting Point
Quickly and cost-effectively improve your advertising performance by applying simple but proven attribution models. The ClearSaleing Professional Services Team can help you set up simple attribution models (e.g. even attribution, even attribution with exclusions) that have a proven track record of improving ROI.
Advanced Models to Further Improve Performance
Continue to improve your online advertising performance by applying advanced attribution models that can measure more complex purchase influencers. The ClearSaleing Professional Services team is uniquely qualified to build, test and validate custom attribution models, created specifically for your business.