Through its Purchase Path technology, ClearSaleing provides Internet retailers and direct marketers with one of the only accurate ways to measure, compare and optimize profit (ROI) across their online advertising portfolio.

ClearSaleing's Purchase Path technology enables online advertisers to accurately and reliably track and attribute profit and ROI to all online advertising sources that contributed to a purchase or conversion. Competitors with less sophisticated technology improperly assign all of the value to the last ad, a common but misleading practice throughout the industry.

Features include:

»	The ability to track all forms of online advertising that contribute to a sale or conversion.
»	The ability to assemble all participating ads in proper sequence.
»	The ability to intelligently classify ads into the appropriate categories: Introducers, Influencers, and Closers.
»	The ability to properly value each ad's contribution to the sale or conversion, based on path length and ad classification.