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| By integrating online advertising and CRM, we are
able to provide lead generators / direct marketers (companies that market
online but complete sales offline) the same profit tracking and optimization
benefits we provide to Internet Retailers. We are also able to provide complete
visibility into the sales cycle, from campaigns to leads, from leads to
opportunities and from opportunities to accounts. Now each time you close an
offline sale and record the sale in your CRM system, the sale gets matched to
the lead where the sale originated. With this data, you can identify which ads
are responsible for your most profitable sales. You'll also be able to maximize
the profitability of your account by focusing your ad spend only on campaigns
and sources that have proven to turn a profit.
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Features include:
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Tool that enables tracking of online leads to offline
sales through the combination of CRM and PPC/online marketing campaigns. |
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"Closing the loop" lead
management to determine specific, online campaign profitability for direct
marketers (lead generators).
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Reporting through the ClearSaleing Profit Tracker for
granular detail of keyword performance in offline sales activity. |
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Online management of sales stages.
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Graphical presentation of the sales pipeline. |
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Profit forecasting and lead quality
scores. |
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CRM in our DNA.
ClearSaleing was built from the ground up to handle the complexities of
off-line CRM integration. |
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Out-of-the-Box Integration. ClearSaleing
provides out-of-the-box integration with several leading CRM platforms (e.g.
CRM OnDemand, SalesForce.com, Siebel). |
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Web Services Integration.
ClearSaleing provides a Web service for interfacing with a wide range of CRM
packages. |
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