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| ClearSaleing applies a
different approach to online marketing that provides our customers with a
unique set of benefits. These benefits help our customers achieve a sustainable
competitive advantage for their online businesses. |
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ClearSaleing uniquely blends art and science to optimize your ad campaigns. Our
art is inspired by a talented team of former Google specialists and leading
SEO/SEM experts. Our science is driven by a state-of-the-art tool that provides
deep insight into the performance of your campaigns and delivers targeted
recommendations for your improvement opportunities. Our tools are configurable
and can be fully automated to achieve your profit goals. Once your goals are
set, ClearSaleing applies advanced statistical modeling to ensure optimal
results. ClearSaleing also provides the only keyword suggestion tool that has
the intelligence to know the profitability of the keywords it recommends. |
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It’s easy to claim increased performance. It’s much more difficult
to prove it. Whether your campaigns are PPC, SEO, Feeds, Email, WOM, Affiliate,
Banner, or anything else online, we measure their effectiveness based on a
single metric – profit – the only metric that matters. Other
metrics, such as cost-per-acquisition (CPA) or return on ad spend (ROAS), can
provide misleading information and result in misguided strategies. We make it
easy to compare profit among different campaigns by displaying campaign
performance in an easy-to-understand, executive dashboard. We also provide you
with all the detailed information behind the dashboard. Everything we do is
completely transparent. You have access to all the data. |
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Unlike other narrowly focused PPC providers, ClearSaleing can track any online
media, including search engines, comparison shopping engines, email, banners,
RSS and others. If it has a URL, we can track it. For search engines, we
currently support Google, Yahoo, MSN, Ask and 7Search. For shopping engines, we
currently support PriceGrabber, Shopping.com, Yahoo Shopping, Smarter.Com,
Pronto, Shopzilla, Nextag and Become.com. We also provide support for
affiliates that don't allow tracking URLs by tracking their URL parameters - no
programming required, just configure a setting. |
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If you’re like many of our clients, you maintain more than one
Web property. Until now, managing multiple sites for marketing campaigns has
always been difficult and time consuming. ClearSaleing’s Multi-Site
Dashboard is the only campaign management tool that makes it easy to see and
manage all of your properties through a single, easy-to-use-and-understand
interface. You can see aggregate data across all properties or zoom in on a
single site, campaign or product. User access rights are configurable, allowing
specific access rights to be assigned to specific users based on job function.
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By integrating online advertising and CRM, we are able to provide direct
marketers (companies that market online but complete sales offline) the same
profit tracking and optimization benefits we provide to eTailers. We are also
able to provide complete visibility into the sales cycle, from campaigns to
leads, from leads to opportunities and from opportunities to accounts. Now each
time you close an offline sale and record it in your CRM system, the sale gets
matched to the lead where it originated. With this data, you can identify which
ads are responsible for your most profitable sales. You’ll also be able
to maximize the profitability of your account by focusing your ad spend only on
campaigns and sources that have proven to turn a profit.
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Our tools are highly configurable out of the box. But if you have a special
requirement that isn’t addressed by any off-the-shelf systems,
ClearSaleing can build and implement a solution that is designed specifically
for your business. From custom profit calculations to specialized order
processing, our team develops solutions that leverage your existing technology
and easily integrate with your internal and external systems. We have years of
experience in designing, developing and deploying custom, enterprise-class
projects at many Fortune 1000 companies.
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ClearSaleing's powerful data warehouse and customer analytics platform
allow you to (1) track and report detailed customer buying patterns and
behavior data, and (2) with that data in hand, build targeted and effective
ongoing promotional offers to help maximize the lifetime value of each of your
customers.
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ClearSaleing isn’t just for marketers. Your operations staff can
use it too! The tool provides top line reports such as orders per day, ad spend
per day, conversion rate and profit. It focuses on order flow, site conversion
and daily profit. Operational data can be shown in aggregate for multi-site
properties and also at the individual account level. Our operational reporting
is particularly useful for companies with multiple Web properties that are not
integrated into a single reporting tool. |
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No other analytics tool is as easy to use as ClearSaleing. ClearSaleing
eliminates the management of tags as required in other analytics tools. It
provides automatic downloads of actual click costs from search engines on a
daily basis, as well as automatic updating of search engine URLs. If you
subscribe to ClearSaleing’s shopping engine feed service, feeds are
automatically tracked with the same technology – no need to add more code
to your site.
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